Wicker Man is located at Alton Towers Resort, UK and was the first wooden roller coaster to be installed in the UK in over 20 years. We were approached by Alton Towers to bring our design expertise to this project.

Scruffy Dog Creative Group delivered the initial concept, concept development, schematic and detail design for the overall theming. This included the ride, loading areas, queue lines, pre-show buildings and entrances.

At the Park World Excellence Awards in 2018, Scruffy Dog was honoured with the ‘Best Themed Attraction’ award for our design work on Wicker Man. The roller coaster has since become immensely popular among theme park enthusiasts and has helped cement Alton Towers’ position as one of the top theme parks in the UK.